These days, you’d be hard-pressed to find someone who is not at least moderately active on Facebook. This opens up a plethora of opportunities for businesses to engage a new customer base and gain new clients….that is, if it is used correctly. Many businesses jump on the Facebook bandwagon without really knowing which direction it’s going. Often, this can actually hurt a business, making them seem like the new kid at school who is desperately trying to gain acceptance at the popular kids’ lunch table.
Here are 3 tips to ensure that you are properly utilizing Facebook that will enhance your business and will have you sitting with the popular kids in no time.
1. Don’t be a “me” monster: Yes, we know you are great. However, you don’t have to use every single post to tell everyone about it. Instead, show everyone how great your company is. Post pictures of people enjoying your product, ask questions of your customers about how they are liking their service, or send out an amusing video you found that’s relevant to what you do. In doing this, you are creating a two-sided and engaging relationship with your customers, rather than one that just screams “look at me!”
2. Social Media is not a sales pitch: You know those kiosks at the mall where their entire life goal is to sell you an age-defying sea salt? The ones where they have their salespeople stationed like guards, ready to pounce with a sales pitch onto any unsuspecting shopper naïve enough to make eye contact? Nobody likes those. The same is true in the Facebook world. When the only content you are posting to your page is blatant sales pitches for your business, you will find that customers will disengage and try to avoid you all together.
3. There’s a human behind the profile: Believe it or not, behind that 2-dimentional screen and cover photo of puppies wearing shoes is an actual living, breathing, human being. This is why it’s important to treat Facebook as if it were a live networking mixer, rather than simply a place to post facts about you. You want to be engaging, fun and show that you actually care about other people. Stick to the Golden Rule: treat everyone as you want to be treated. Like their posts. Comment on their activity. Be involved!
By following these tips and staying up-to-date on the social media trends, you’ll soon be part of the popular crowd while you grow and maintain your customer base. Now, doesn’t that sound great?