Website Analytics.  Just the thought of it is enough to put most people to sleep. (kind of like this cat…) Analytics can be overwhelming.  It’s a lot of numbers and confusing terms.  And yet, most business owners know that if they are trying to improve their website, analytics are important. Here at KWSM, we track [...]

Keep Reading

So you’ve written your blog post and published it. Phew, that was a lot of work, right? We know it takes a lot of effort to write a blog post, but unfortunately, if that’s all your blogging protocol consists of, then it’s not enough. Blogging is a lot more than just the writing aspect. If [...]

Keep Reading

Blogging online is a good way for a business to educate your audience about what you do. It’s also a way to establish relationships with your target customers. In order to achieve these things, you have to amplify your content and get it out there for people to see. First, you have to know how [...]

Keep Reading

Blogging is a way to establish your brand and educate potential customers online. Here are some tips to help with writing a good blog post: 1. Choose a topic Decide on a topic that you are passionate and educated about. You want your readers to be enticed and informed. Also, it’s best not to select [...]

Keep Reading

As business owners, you want to make sure that potential customers know a lot about your business. But using more words isn’t the best way to do so. Apply the phrase ‘less is more’ to your writing tactics on Social Media. Your company’s online presence serves as a credibility piece and the way your audience perceives [...]

Keep Reading