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Archive for "Content Marketing"

Feb 16

Breaking the Rules – Become a Social Media Rebel

You’ve been told there is a right way and a wrong way to market your business online. But in reality, there’s no one-way to do things. As social media professionals, we follow practiced and measured strategies that create a digital presence in front of an audience, as well as engage that audience. But sometimes, we […]

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Feb 12

4 Reasons Your Company’s Employees Should Be Using Social Media

Distractions are often an issue in the workplace. From conversations with co-workers at the water cooler to that colleague who routinely stops by your office to ask a quick question that always leads to an hour-long discussion, these distractions prevent your employees from devoting their time to more important tasks or projects. As a business […]

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Feb 8

3 Ways to Spice Up Your Relationship With Your Followers

It happens to the best of us. You follow your social media schedule, you’re frequently posting on all platforms, and your images are the highest of quality. So why aren’t your followers engaging, you may ask. We hate to say it, but they may be a bit bored. Not to worry, there are three actions […]

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giveaways, contests, lotteries, contest rules, social media contest
Feb 3

What’s The Difference Between Sweepstakes, Contests, and Giveaways?

One of the most popular and effective ways for brands to create awareness and boost engagement on social media is through promotional campaigns. When we talk about promotional campaigns, we often hear the words “contest,” “giveaway,” and “sweepstakes” used interchangeably. However, there are some important distinctions between these seemingly analogous terms. Before you host your […]

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Feb 2

Managing Your Company’s Social Media Like a Client

If you’re looking to start managing social media for your company, it’s important to take it seriously. Think of yourself as a client. At KWSM, we have a particular protocol for on boarding new clients so we can see the best results when we get started. If you were running social media for another company, […]

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