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Archive for "Content Marketing"

Jun 25

How Your Business Can Manage a Crisis on Social Media

When a crisis strikes your company, you have to act fast! The days of preparing a press release, gauging the community’s temperature, and waiting a day or two to respond are over. A strong social media presence plays a critical role in the success of your business. But, is your social media manager really equipped […]

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Jun 19

How To Increase The Star-Rating Of Your Facebook Company Page

When it comes to Facebook reviews, stars are the currency of choice. A high star-rating on Facebook proves that your company is reliable and that your customers are happy enough to share their experiences publicly. If your company is slinging positive 5-star ratings left and right, you’re in great shape! But if you’re on the […]

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Jun 18

4 Ways to Change Your Social Media Content With the Seasons

With summer, we celebrate warmer weather and longer days. Like the changes in weather, social media content can also affect our mood and the way customers consume content. From beach photos splashing across your Instagram feed to Pinterest boards decked in boots and scarves, our needs and desires also change with the seasons. Discover ways […]

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Jun 14

5 Tricks for Writing Enchanting Short Copy on Social Media

Remember the college days when you use to groan at the task of writing a 3,000-word paper? Marketing can really make you miss those days sometimes and Mark Twain’s words explain it best. “I didn’t have time to write a short letter, so I wrote a long one instead,” said the famous writer. Marketing requires […]

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Jun 1

The Three Things You Should Never Post On Social Media

It can be easy to forget just how accessible everything we post is on the internet. And as a brand or public figure, how you convey yourself online will often be reflected onto your business. Every tweet, reply, or post is permanently displayed for your audience to see. Do you think about this after every […]

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