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Archive for "Facebook"

Mar 23

Best Targeting Techniques for Facebook Advertising

Once you’ve established a presence for your brand online and on social media, you might consider Facebook advertising. Facebook advertising is a unique beast and differs from traditional PPC ads. As a Facebook advertiser, you are creating posts that are not just compelling and eye-catching, but are grabbing the attention of the right users; the […]

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Mar 22

Why Your Small Business Needs to be on Social Media

Social media is vital to the success of businesses, especially small businesses. Some may consider this an exaggerated statement, but not according to a recent Pew Research Center study. The study revealed that nearly 70% of Americans are on a form of social media. To put things in perspective, only 5% of people used social […]

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Mar 19

The Right Fit: Which Social Media Channels Should Your Business Use?

Choosing the right social media channels for your business is similar to selecting the best fitting shoe for your foot. Much like your company’s social media needs, people have different foot shapes and sizes. There is no one-size-fits-all for advancing and promoting your services. When choosing the right social media channels for your business, consider […]

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Mar 15

Why You Should Rethink Your Social Media Marketing Strategy

The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And while this is essential, it should not be your main focus when placing your business […]

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Mar 12

How to Grow a Social Media Audience for Your Business

As social media evolves, businesses can’t afford to be left behind. It’s important to stay on the forefront of emerging trends on channels like Facebook, Instagram, and Twitter by identifying innovative strategies to boost your social media audience. By incorporating some of these key practices into the mix, your business should see an increase in […]

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