Being active on social media isn’t just about sharing content and responding to comments. Sometimes, what you do outside of your social media channels can greatly increase your social media success. Here are 15 tips to help support and promote your Social Media efforts:   Include social media links in your email signature. This will make sure [...]

Keep Reading

Blogging is a way to establish your brand and educate potential customers online. Here are some tips to help with writing a good blog post: 1. Choose a topic Decide on a topic that you are passionate and educated about. You want your readers to be enticed and informed. Also, it’s best not to select [...]

Keep Reading

This past weekend, the KWSM Staff participated in the Aliso Viejo Lip Dub. More than 1300 Aliso residents came out to make a video that will go up on YouTube to help publicize the city. We created a giant music video, lip syncing to the songs “Celebration” by Kool & the Gang and “Party Rock [...]

Keep Reading

This is my week to step away from the business, to think about our long-term plans. It happens once every 6-months , and I believe it keeps us nimble as a company – growing, evolving, always with an eye to the future. I was knee-deep in financials when my mom called. When she heard what I [...]

Keep Reading

I have known about Working Wardrobes for a while now.  I have donated clothes to them through their boutique stores “The Hanger” and have always known they are a quality organization.  However, I had no idea just how much they do and provide for their ‘clients’. This weekend I was able to fully experience what [...]

Keep Reading