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Archive for "LinkedIn"

Jun 11

How to Leverage LinkedIn for your Business

In digital marketing field, we often see LinkedIn as an underutilized channel among businesses. For those who leverage the power of LinkedIn, the value of the channel extends far beyond just another digital recruitment tool. Businesses that are tapping into the power of LinkedIn are generating great returns in a short amount of time. Following […]

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Jun 5

How Do You Create A Custom LinkedIn URL?

LinkedIn was made for networking. In your social media suite, it’s the most professional platform in your arsenal, which is why it’s key to keep it looking as up-to-date as a resume before a job search. Part of making your LinkedIn profile look as sharp as possible is to remember the minor details—one especially overlooked […]

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May 24

Why a Social Media Obsessed Teenager Can’t Run Your Business’ Social Media

Would you allow your 17-year-old to take charge of your business’ finances? “Absolutely not!” “Are you insane!” “Not in a million years!” We’re sure you’re internally shouting one of these G-rated responses while reading this. But believe it or not, handing over your business’ social media accounts to your teenager is just as bizarre. Social […]

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May 18

To Hashtag or Not to Hashtag – That is the Question

Long gone are the days when hashtags were used exclusively for organizing Twitter conversations. Today, hashtags can be seen everywhere, on and off social media. Celebrities Jimmy Fallon and Sophia Bush have even coined the term “Air Hashtag,” encouraging the use of hashtags in daily, in-person conversation. We can all agree there is a proper […]

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May 17

How Not To Do Social Media Like Kim Kardashian and Bow Wow

You may remember him as Lil Bow Wow, the famous 90’s child rapper, but last week he was known as the guy who was caught lying about his lavish lifestyle on Instagram. And today we know him as a prime example of what businesses should NOT do on social media. Let’s take it back to […]

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