The Underutilized Social Media Channel to Add to your Arsenal
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Social media for business is the smartest route you could take when marketing your product or service. With so many options and platforms to choose from, it’s easy to get lost in the chaos that is digital marketing.  A channel … Read More

How to Leverage LinkedIn for your Business
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In digital marketing field, we often see LinkedIn as an underutilized channel among businesses. For those who leverage the power of LinkedIn, the value of the channel extends far beyond just another digital recruitment tool. Businesses that are tapping into … Read More

Why a Social Media Obsessed Teenager Can’t Run Your Business’ Social Media
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Would you allow your 17-year-old to take charge of your business’ finances? “Absolutely not!” “Are you insane!” “Not in a million years!” We’re sure you’re internally shouting one of these G-rated responses while reading this. But believe it or not, … Read More

To Hashtag or Not to Hashtag – That is the Question
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Long gone are the days when hashtags were used exclusively for organizing Twitter conversations. Today, hashtags can be seen everywhere, on and off social media. Celebrities Jimmy Fallon and Sophia Bush have even coined the term “Air Hashtag,” encouraging the … Read More

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