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Archive for "Social Media for Business"

Mar 16

Mix it Up! Crafting the Perfect Social Media Cocktail

With a recipe and some creativity, you can concoct a powerful drink that’s perfect for satisfying your taste buds. But while some like cocktails that are smooth and subtle, others love stiff drinks that with a distinctive kick! What happens when you adjust your measurements and ingredients to create a flavor profile that’s uniquely your […]

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Mar 15

Why You Should Rethink Your Social Media Marketing Strategy

The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And while this is essential, it should not be your main focus when placing your business […]

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Mar 12

How to Grow a Social Media Audience for Your Business

As social media evolves, businesses can’t afford to be left behind. It’s important to stay on the forefront of emerging trends on channels like Facebook, Instagram, and Twitter by identifying innovative strategies to boost your social media audience. By incorporating some of these key practices into the mix, your business should see an increase in […]

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Mar 10

Facebook’s Secret Targeting Tool

When it comes to publishing, Facebook provides you a wide array of tools to make your social media presence successful. But are you taking advantage of everything Facebook has to offer? Just 12 months ago, Facebook rolled out a new feature to help companies reach their preferred audience with each post. With the Audience Optimization […]

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Social Media Millennials, Selling to Millennials
Mar 9

Targeting Millennials On Social Media

  It can be tempting for brands to bombard Millennials in an avalanche of emojis and hope for the best, but this generation is a more nuanced demographic than you might expect. And as a generation with tremendous buying power, brands would be wise to learn all they can about Millennials’ social media habits. If […]

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