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Archive for "Social Media Strategy"

Feb 20

How To Make The Most Out Of KWSM Bootcamp

  Congratulations! You’ve signed up for KWSM Bootcamp. In just four weeks, you’ll learn how to master how to manage your Facebook, Instagram, Pinterest, LinkedIn, and YouTube channels. Even if you haven’t signed up to take all four courses, and chose to learn about a few specific social channels, you’re still way ahead of the […]

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Call to Action, CTA, Social Media Call To Action
Feb 17

Writing Effective Calls To Action

A call to action (or CTA) is text or a graphic that prompts the user to click or otherwise engage with the brand. We’d argue they’re one of the most important pieces of your social media strategy puzzle. A well-crafted call to action can do wonders in the marketing world – it can drive more […]

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Feb 16

Breaking the Rules – Become a Social Media Rebel

You’ve been told there is a right way and a wrong way to market your business online. But in reality, there’s no one-way to do things. As social media professionals, we follow practiced and measured strategies that create a digital presence in front of an audience, as well as engage that audience. But sometimes, we […]

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Feb 15

The Difference Between a Like and Follow on Facebook

If you have a Facebook business page, it’s important to understand the terminology associated with this platform. This gives you a deeper comprehension of who is seeing and interacting with your content. When you come across a Facebook Page that sparks your interest, you will be faced with an important decision—like or follow. The people […]

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Feb 10

3 Tips for Business Owners Starting Out on Social Media

When setting up and running your own business, you wear a lot of hats. You have to be the CEO (and the staff!), and the marketing manager, and the sales department. It can be overwhelming. Social media can be an effective marketing tool because it allows you to interface with your target audience without leaving […]

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