These are the trending social media stories in the news this week:
Advantage Facebook and Google.
If this were a tennis match, we might see 6-0 across the board when it comes to social media advertising, as both Google and Facebook dominate the competition.
A new report from @TheMotleyFool estimates that digital ad spend will be $83 billion in 2017 with 74% of that spend funneling through Google and Facebook.
Google Search ads will account for nearly $29 billion this year – that’s 78-cents of every dollar!
Facebook dominates the digital display arena with businesses spending $16.33 billion on the platform. Google is the next largest display ad provider with $5 billion in ad sales.
Are you running digital ads elsewhere and seeing great results? Let us know!
We may have to rewrite the definition for live-tweeting!
What used to be a running tweet narrative of an event through a series of 140-character messages may now actually become live-streaming natively on Twitter!
While the platform has spent the last couple of years inking deals for live video content, the platform hasn’t enabled seamless live-streaming for the Twittersphere without the use of third-party provider Periscope.
@FortuneMagazine, citing a report from @TheInformation, claims that the channel is going to open up its API to allow user direct live-streaming in a tweet. This is a big change where users needed to utilize Periscope (which Twitter bought) to live-stream on the platform.
The live-streaming capabilities would rival Facebook Live and YouTube Live.
If your business succeeding at live-streaming?
Instagram Leads: Mission Possible
It’s a bird. It’s a plane. It’s an Instagram!
We frequently blog about tagging your audience on Instagram, starting a conversation, and building a connection to a new customer or client.
Well, we have some social proof with a Hollywood connection that will knock your socks off!
Director Christopher McQuarrie (@ChristopherMcquarrie) posted on Instagram Tagging actor Henry Cavill.
“Say, @henrycavill. Had a thought. Curious if you’re interested in a role in the 6th installment of Mission: Impossible. No pressure!”
Cavill quickly jumped in and replied, exciting fans around the world!
“Only if I get to fly for real,” the actor posted.
“I do believe I specified practical stunts. You in?” McQuarrie asked.
“Oh ok…..I’m in!” Cavill responded.
While the deal may have been inked earlier (@Variety had reported it days earlier), it allowed the fans to feel part of the story.
While your business probably isn’t preparing for a silver screen blockbuster, the platform provides an opportunity to reach out to a target audience.
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