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Don’t Use Automated Messages

Jun 8

You’ve seen them. You’ve deleted them. You’ve rebuffed them. They are the abominable automated direct messages in your Twitter inbox. I don’t know about you, but whenever I see automated messages, I have no hesitation in clicking the trashcan icon; Why bother opening up something that is impersonal anyway?

Still, the automated message is as pervasive as ever.  I see my clients’ inboxes replete with these obnoxious messages, further perplexing me because it seems as though this trend isn’t ceasing any time soon.  Quite frankly, automated messages are a bit insulting—do people actually think that they’re fooling me?

Those of you who are using automated messages might be arguing that you don’t have time to manually send out a message to every person who follows you, and that the automated message is simply just a gesture of appreciation. Yes, but you do know that most people can perceive whether direct messages are automated or not, right? And, most people dismiss obviously automated thank you notes anyway.

You might argue that having automated thank you messages can’t hurt. Possibly, but I’ll tell you from personal experience that they can be obnoxious. Just because you can automate certain tasks doesn’t necessarily mean that you should. My advice? Take some time and go through your follower list every once in a while to see who’s new and whom you’d like to further connect with. If you sincerely felt thankful for every follower you get, then start adopting more professional ways to show your gratitude! Send your follower a personalized direct message, directly tweet him or her, or do #FollowFridays. These tasks consume a bit more time, but they result in greater impact for your reputation and presence on Twitter.

If you’re on social media, be social. Respect your followers– sacrifice some time and effort to establish genuine connections.  Don’t cop out and use automated messages.


Chau is a Content Editor at Katie Wagner Social Media. With a degree in Literary Journalism, Chau’s experience includes reporting, copywriting, technical writing and narrative non-fiction.

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2 Comment to “Don’t Use Automated Messages”

  1. “Just because you can automate, doesn’t mean you should.” Yup. That’s it.

    Just because one can do many things, like drive with eyes closed….

    Seriously? Think and choose carefully what tools you use. I can feel it through the vapor of the interwebs when you are engaging with me and when you are not. And guess which end of this gets my attention and wholehearted loving response?

    Just sayin’…

    Love and light,

    • Can we get an “amen”?! I absolutely agree with you, Sue. Thanks for the comment!

      Jun 14, 2012

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