Katie Wagner Social Media http://katiewagnersocialmedia.com Bea Fearless. Get Social. Fri, 18 Aug 2017 21:29:46 +0000 en-US hourly 1 http://katiewagnersocialmedia.com/wp-content/uploads/2017/07/kwsm-favicon.png Katie Wagner Social Media http://katiewagnersocialmedia.com 32 32 Should You Advertise on Facebook’s Audience Network? http://katiewagnersocialmedia.com/should-you-advertise-on-facebooks-audience-network/ http://katiewagnersocialmedia.com/should-you-advertise-on-facebooks-audience-network/#respond Fri, 18 Aug 2017 16:35:56 +0000 http://katiewagnersocialmedia.com/?p=47912 Read More]]>

Photo Credit: @_davidmarx

First things first – what is Audience Network? According to Facebook, “Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on mobile apps, mobile websites, Instant Articles, and videos.” Put simply; it’s a display ad network run by Facebook offering additional ad placement on mobile websites and apps that have opted into the network. Should you be taking advantage of this feature? Let’s weigh the pros and cons.

The Pros

The Audience Network gives advertisers the ability to seriously amplify their reach. Instead of being confined to the social network, they can extend their reach far beyond Facebook users to third party sites and apps. Facebook says that on average, advertisers opting into the Audience Network can reach up to 16% more people than they could by advertising on Facebook and Instagram alone.

The Cost Per Click on the Audience Network is often lower than Newsfeed placements, so if your ad is performing well, the conversions can be very cost effective. Additionally, 80% of Audience Network impressions are now native, which makes it a great platform to reach your audience in a way that isn’t as salesy as traditional banner advertising.


Advertising on Facebook's Audience Network can reach up to 16% more people than on Facebook alone.
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The Cons

One of the major drawbacks to the Audience Network is the lack of control it gives advertisers. When you run an ad within Facebook, you know exactly where it will display within the networking platform. When you run an ad on the Audience Network, you don’t have much control over where or how the ad is displayed. Turning on Audience Network is essentially just a check box – Facebook determines where your ad is shown. And while you can access performance data, you won’t ever know exactly where those ads were placed or what content they showed up next to. While you can include block lists and exclude placement on certain apps and websites, you still don’t have control over display.

Another common complaint is that although it can be an effective driver of website traffic, it’s not always good traffic. It doesn’t matter if hundreds of users are clicking on your ad if all of them are bouncing off the page and spending no time on the site. This could be caused by a number reasons, the biggest being that poor exit button placements lead to accidental clicks. But there is good news! Facebook just announced they would no longer count or charge clicks from users who bounce back to the previous page within two seconds of clicking on the ad.

 

So…should you be advertising on the Audience Network? The only way to know for sure is to test it out and see if it works for you. With Facebook’s commitment to its Audience Network stronger than ever, at the very least it’s worth keeping an eye on.

 

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How to Use a LinkedIn Drip Campaign to Connect with Quality Leads http://katiewagnersocialmedia.com/how-to-use-a-linkedin-drip-campaign-to-connect-with-quality-leads/ http://katiewagnersocialmedia.com/how-to-use-a-linkedin-drip-campaign-to-connect-with-quality-leads/#respond Thu, 17 Aug 2017 17:16:50 +0000 http://katiewagnersocialmedia.com/?p=47904 Read More]]>

@sugarthepuggle

Depending on your industry, your goals for social media might be less tangible than a traditional e-commerce business. But, if you’re using social media to market yourself, or your company, one goal should always be top of mind for all professionals online – reach an audience that is interested in your services. For many businessmen and women, LinkedIn is an important resource that will play a huge roll in your online marketing strategy. But how do you find the quality leads you are looking for? Everyone wants results from their efforts, especially if you are spending the time and resources on LinkedIn. With a LinkedIn message drip campaign, you can connect with professionals in your industry that fit your target demographic and can potentially bring business your way. This step-by-step process will help you make those connections organically and effectively.

 

Keyword Search

Start by creating a list of keywords that the professionals you are looking to connect with might include in their LinkedIn profile. These keywords can be job titles, industry specialties, or just general terms that someone with the qualifications you’re looking for might mention in their professional description.

 

A Compelling Message

Next, construct the message that you will be sending out with your connection request. Remember, you only get one chance to grab their attention and persuade them to accept you as a LinkedIn connection. Once the message is sent, you won’t be able to reach out until they accept. Make a strong first impression. Be sure to include in your message a brief statement about who you are, your business, and why are you reaching out to connect with them. End the message with a clear action step for the recipient. How are you going to turn this connection into potential business? We recommend requesting to meet for coffee, but a phone call or skype meet-up are both appropriate ways to reach out and learn more about the connection’s business.

 

Connection Requests

When it is time to send out your connection requests, use your industry keywords to find the users you would like to message on LinkedIn. You can search for connections by location, so you know the lead is local, and you can narrow your search by selecting “2nd connections”. 2nd connections are LinkedIn users who are connected to someone else you know on the platform. By requesting these 2nd connections, the LinkedIn member is more likely to accept your request.

 

Follow Up and Follow Through

From the people who have accepted your invitation, follow up with an additional message expressing your interest in learning more about them. After the initial connection has been made, it is your responsibility to follow through and find out more about them. Taking the conversation off of LinkedIn and making a true, in person connection will put you one step closer towards translating your lead into business. You must take the connection all the way to end to see true results from your efforts.

 

Making quality connections with business professionals is the first step towards doing business. By following the message drip campaign method, you can connect with individuals who will be interested in your business and could be an asset to you moving forward. Interested in learning more about drip campaigns? Find out how a traditional email drip campaign can benefit your business.

 

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4 Emails You Should Be Sending to Your Customers: Part 2 http://katiewagnersocialmedia.com/4-emails-you-should-be-sending-to-your-customers-part-2/ http://katiewagnersocialmedia.com/4-emails-you-should-be-sending-to-your-customers-part-2/#respond Wed, 16 Aug 2017 17:06:33 +0000 http://katiewagnersocialmedia.com/?p=47806 Read More]]>

Photo credit: noerpena

When is the last time your customers saw you in their inbox? Last week we addressed the importance of staying as committed to email marketing as you are to your business’ social media platforms. Although some perceive email as old school, it’s not going anywhere anytime soon, so we might as well take advantage of its benefits.

Connect with your audience on a personal level, make them feel special and keep them informed about your brand. All of this can be done in the inbox, and here are 4 more emails that can help.

Survey

If you ever want an honest opinion about your company, ask your customers. Surveys are a great tool to help you improve the areas of your business that need some TLC. If something just isn’t working, or you just want to make sure your customers are happy, send out a survey after a service is performed, or a transaction is completed.

Giveaway

Reward your loyal customers with a freebie. You can surprise them with a gift when they spend a certain amount online or in your store. Or if you’re feeling really generous, you can provide a voucher for them to redeem a specific item you want to promote.

Still not sold on giveaways? Here are 3 benefits:
• You control the details of the giveaway so you can customize it to suit the nature of your business.
• A small sample of your product can cause a potential customer to fall in love with your brand, and tell others about your products/services.
•Customers get excited about freebies and will remember the brand that offered them a free candle, lipstick or t-shirt.


A small sample of your product can cause a potential customer to fall in love with your brand.
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Welcome Email

If your customers don’t receive a welcome email after subscribing, you’re missing out on a major marketing opportunity. The purpose of this email is to thank customers and provide useful—but brief—information about your company.

This email sets the tone for future emails they will receive from you, so it’s essential that you remain consistent. If your brand voice is funny, your welcome email should have an element of humor. If you’re cool and trendy, customers should be able to detect this by your welcome. If you get straight to the point—well you get the idea right? Stay true to your voice.

Confirmation Email

If you’ve ever ordered anything online, you’ve received this email. However, the confirmation email isn’t just for your customers who order products online. Confirmation email can be sent to remind customers of an appointment in any industry. They’ll appreciate having access to their appointment time in their inbox without having to remember to write it down.

In case you didn’t know, learn why your marketing should follow the minimalist trend.

 

 

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How To Get Into Your Posting Rhythm http://katiewagnersocialmedia.com/how-to-get-into-your-posting-rhythm/ http://katiewagnersocialmedia.com/how-to-get-into-your-posting-rhythm/#respond Tue, 15 Aug 2017 15:41:21 +0000 http://katiewagnersocialmedia.com/?p=47800 Read More]]>

Photo Credit: @spell_byronbay

When you’re dancing, your body is simultaneously moving with the beat of the music but still moving freely. The same goes with planning when and how often to post content on your social media channels. It’s a dance that involves both strategic thinking as well as the freedom to adapt. Whether you’re starting from scratch or need to revamp your calendar, keep these three things in mind:

 

Peak Times Are The Best Times

 

If you’re just starting out, you’ll need to do some test runs at first. Once you start posting, you’ll learn what time the bulk of your audience is online. You’ll also be able to learn more from the platform’s analytics and by looking at similar brand’s accounts. Notice the times that they are posting and which posts get the highest traffic. Then think about which of those times would fit best with your audience as well.

If you already have a content calendar, make sure each post is scheduled at a high traffic time. Take a look at your analytics and see what days and times your audience interacts with you the most. Maybe you thought that people were more likely to see your post at noon during lunch, but they’re actually checking their phones at 3:30 pm before they start their commute back home.

 

Be Consistent

 

You should frequently post to make sure you have a consistent social media presence. Your brand will have days that are better than others to post on social media, and that’s completely normal. Make sure there is value in what you post, and always make sure to post on the same days at the same times. Your audience will grow accustomed to your schedule. They will actually begin to look for your posts at those specific times. As you build your brand and fan base, you’ll want people to know that they can rely on you for the content that they followed you for.

 

Make Room For The Unexpected

 

When and how often you post will always be a constant, but the content you plan should be fluid. Think of your content as an outline, not a set in a stone map. There will always be events, sales, contests, photo shoots, and new products that will turn up out of the blue. When these arise, your brand’s schedule should be flexible enough to rearrange and swap out posts.

Once you’ve gotten your posting rhythm down, find out how to extend the lifespan of your company’s social media content.

 

 

 

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How to Avoid Nuclear War on Social Media http://katiewagnersocialmedia.com/how-to-avoid-nuclear-war-on-social-media/ http://katiewagnersocialmedia.com/how-to-avoid-nuclear-war-on-social-media/#respond Mon, 14 Aug 2017 08:00:17 +0000 http://katiewagnersocialmedia.com/?p=47785 Read More]]> mushroom cloud

Photo credit: @joeyslomo

 

One of social media’s biggest benefits is that you can interact directly with your audience.  However, this opens the door to trolls and other kinds of negativity.  If you’ve ever been to a party with a guestlist the size of Facebook’s – you would know that not everyone likes your choice of punch.

When you’re trying to grow your business on social, dealing with negative reviews or inappropriate comments can come with the territory.  Tip number one is to avoid using the terms “fire” or “fury”.   Here are a few ways to diffuse a negative situation on social media.

 

Have a Plan

Dealing with a disgruntled customer online can be tricky, but most of the time they just want a solution to their problem. Other times it’s not so simple.  Make sure to always have a plan for both instances so that you don’t find yourself stuck or, worse, further in the rubble.  It’s likely that you’ve already established the voice of your company on social, but keep it in mind when diffusing a situation.

The first thing you should do is decide if you will respond directly to someone’s comment or move the conversation to a private message. Whichever action you take will depend on the situation and social media platform. For example, comments can get lost on Instagram so moving important conversations to a direct message is usually a good idea.

If you are dealing with personal or sensitive information, the conversation should always be dealt with in a direct message.   If you have a chance to redeem your product or service, however,it will benefit both of you to be open-minded during the interaction. Be consistent and make sure that any employees with access to your social media are aware of the protocol.

 

Be Proactive

A lot of businesses are tempted to only respond to positive comments on social media.  This is a big mistake. It gives power to the comments left unanswered.  It’s important to respond swiftly and acknowledge that you have seen the comment. This allows your followers to see that you will be tending to the issue whether it be on or offline.  If a customer is taking the time to explain an issue on your social media platforms, it’s likely that they’re looking for a solution as opposed to just complaining.  Don’t be afraid to engage with them. It will make your company seem more human and open to correcting mistakes.

 

Stay Above the Fray

When it comes to review platforms like Yelp, where people’s words can make or break your company, it’s tempting to push back if a comment is disparaging. The key is to tailor your response to the situation, a clear understanding of the issue, then provide a professional solution.  Don’t get pulled into negative or inappropriate language.  If you run into a situation that cannot be resolved or involves someone trolling, use your discretion and delete the comment as you see fit.  

 

For more advice on social, follow us on Facebook!

 

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LinkedIn Joins The Multi-Image and Native Video Game http://katiewagnersocialmedia.com/linkedin-joins-the-multi-image-and-native-video-game/ http://katiewagnersocialmedia.com/linkedin-joins-the-multi-image-and-native-video-game/#respond Sat, 12 Aug 2017 08:00:25 +0000 http://katiewagnersocialmedia.com/?p=47793 Read More]]> Let’s be honest: LinkedIn’s lack of options when it comes to sharing multiple photos or video within posts has always been for lack of a better word, well, ANNOYING.

That’s all about to change with a new highly anticipated update as the social media platform enters the ring with its latest features. LinkedIn Joins The Multi-Image and Native Video Game

Meanwhile, Pinterest is giving it’s search capabilities an overhaul with a simple yet effective new update, and Facebook is giving websites that are poorly optimized for mobile use the cold shoulder in this week’s social media trends.

Pinterest Puts “Search” Front And Center

 In response to the success of new powerful tools such as “Visual Search,” Pinterest is making some changes that it hopes will provide an even more user-friendly experience for all 150 million monthly pinners.

The platform is moving the search feature from the navigation bar to the homepage, making it easier for mobile pinners to search with fewer steps.

This new update not only makes it easier for users to search through the platforms mega database of “Pin” collections but also brings powerful tools such as “Lens” front and center.

Facebook Throws Penalty Flag To Non-Mobile Optimized Sites

 If this was a soccer match, and your non-mobile optimized site was one of the starring players, Facebook would red card you off the field!

The social media juggernaut will release a new algorithm that will severely limit the reach for any websites that are not optimized for mobile.

In a new blog released this week, Facebook has confirmed that it will favor all sites that have a fast loading time, as it helps to improve overall user experience. It will also limit the reach to all sites that are slow as a snail.


Facebook Is Changing The Game For Non mobile-Optimized Sites
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It should come as no surprise that Facebook is making significant moves to favor mobile content, as a whopping 94% of Facebook users are currently accessing the platform via their mobile devices.

LinkedIn To Multi-Image And Native Video Posts

Popular professional networking platform LinkedIn is now making it easier to tell and share your company’s story.

This update will allow the sharing of multiple images and video directly within posts, a move that will visually enhance news feeds as well as give users a new outlet to express their company culture.

While other social giants such as Facebook and Instagram have already embraced this feature, LinkedIn’s integration of multi image and video sharing will give a new spin in particular to professional networking in a digital age.

If you use iOS, you already have it. Android and desktop users will have to wait.

SORRY!

If there’s one thing we know for sure, it’s that social media is always changing, so what better way to stay in the know than by following Katie Wagner Social Media on Facebook? Click here to get social!

 

 

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5 Types of Emails You Should Be Sending to Your Customers http://katiewagnersocialmedia.com/5-types-of-emails-you-should-be-sending-to-your-customers/ http://katiewagnersocialmedia.com/5-types-of-emails-you-should-be-sending-to-your-customers/#respond Wed, 09 Aug 2017 15:49:12 +0000 http://katiewagnersocialmedia.com/?p=47718 Read More]]>

Photo Credit: @jamieadamsbeauty

It’s no secret that we’re all believers in the magic of social media marketing and the value it adds to brands. However, many businesses tend to forget that email marketing can contribute to that magic as well. Sure, you may send out an announcement here or there letting your customers know that you have a sale, with a subject line that probably says, “We’re Having Another Sale,” but you’re missing out on several opportunities to market yourselves.

 

If you’re guilty of this there are two reasons why you shouldn’t feel too bad:

  1. You’re not alone.
  2. We have a few ideas to help you elevate your email game.

Here are 5 types of informational emails you can send to your contacts lists.

 

Product Email

This type of email is intended to highlight new products or show off products that are on sale at the moment, to drive traffic to your site. Email technology has become so advanced that you can send emails tailored to the customer experience.

For example, you can send a roundup of products the customer might be interested in based on products he/she has looked at on the site and added to their cart.

Social Media Email

You know we couldn’t leave social out. Show your channels some love by sending out an email that lets your subscribers know the different platforms you’re on. This should only be done occasionally so you don’t annoy them and fall victim of the unsubscribe button. We recommend twice per year tops!


Show your channels love by sending out an email that lets your subscribers know the platforms you’re…
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Invitation

Hosting a party, throwing a conference, or just having an annual sale event? Email is one of the best ways to get the word out. Subject lines that say, ‘You’re Invited,’ ‘Your Special Invitation Awaits,’ or ‘We’re Throwing You a Party’ really compels your customers to find out more.

Announcement

If you want your subscribers to know about an upcoming sale, new product launch, company news or a webinar, this is the type of email to turn to. It’s simple, to the point, and tells the most important aspects of your announcement. If there are more details, your call to action button can link to a landing page.

Newsletter

A monthly newsletter keeps your customers informed throughout the year about what’s going on with your company. There are multiple sections in this email and each should spark engagement. Your subscribers should be excited to receive the information you’re providing and want to read more. The best way to achieve this is by writing fun enticing copy that links back to blog posts, products and relevant, timely news.

 

The email extravaganza doesn’t stop here. We’ll have 6 more types of emails your company can send next week, so keep an eye out.

 

Until then, learn how to write that fun, engaging copy we just talked about.

 

 

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It’s Okay To Be Picky: How To Choose Brand Ambassadors http://katiewagnersocialmedia.com/its-okay-to-be-picky-how-to-choose-brand-ambassadors/ http://katiewagnersocialmedia.com/its-okay-to-be-picky-how-to-choose-brand-ambassadors/#respond Tue, 08 Aug 2017 15:56:59 +0000 http://katiewagnersocialmedia.com/?p=47713 Read More]]>

                 Photo Credit: @aelightstory

We all have certain preferences and we all, naturally, gravitate towards what we love. What works for one person may not work for another, and that’s more than okay. The more we build up the things we love, the more our lives flourish. The same goes for seeking out brand ambassadors. You want people who fit well with your audience and product or service.  Most importantly, you want to work with someone who will be a good representation of what your brand stands for. After all, these are people who will be helping you build your company. The next time you’re searching for these gems, keep these three things in mind:

 

It’s Not Just About The Numbers

 

Finding someone with a large following doesn’t do your brand any good if they don’t have the right audience or don’t represent what your brand is about. Yes, it’s important to find people with a decent sized following for maximum exposure, but it shouldn’t be the only factor when you’re choosing somebody.

 

Look past the numbers and notice if and how their audience engages with them. Take time to scroll through their feed and look at what kind of vibe and message they’re portraying. Ask yourself if this person will be beneficial to your brand’s goals and if it’ll be worth the time, money, and effort down the line. Like any relationship, you’ll both get more value out of it if it’s a true match.

 

Their Voice Is Your Voice

 

You cannot force what isn’t there. If you notice that a potential ambassador’s messaging is different than what you’re looking for then it’s probably best to leave that one behind and move on. Don’t assume that they’ll change their voice or content for posts about your brand.

 

People like to see what they signed up for. If I have an Instagram account that’s all about beaches and surfing, then it wouldn’t make as much sense for me – or for the brand – to start posting hiking photos that promote REI’s newest gear. People are who they are, and your brand is what your brand is. There will be others that will come your way, and you’ll be happy you decided to wait for the right ones.

 

Good Content Breeds Good Content

 

If you choose people who create good content, then you’ll automatically have good content to work with. You’ll be able to use it for social media, blogs, newsletters, websites, and the list goes on and on. This can also attract new people who may not be following you or your ambassador, but who happen to see it and are attracted to the content they created for you.

 

It may take a little digging to find the right people for the job, but it’ll make a big difference for your brand in the long run. If this marketing technique gets you excited for other unique ways to spread your brand’s message, check out these five ways to promote your brand without using social media.

 

 

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The Secret Gold Mine of SEO Ranking: LSI Keywords http://katiewagnersocialmedia.com/the-secret-gold-mine-of-seo-ranking-lsi-keywords/ http://katiewagnersocialmedia.com/the-secret-gold-mine-of-seo-ranking-lsi-keywords/#respond Mon, 07 Aug 2017 14:21:54 +0000 http://katiewagnersocialmedia.com/?p=47658 Read More]]> gold mine

SEO is an integral part of any digital marketing strategy.   There are an incredible amount of factors that will affect where you rank, and it’s a rat race to keep up with them all.  SEO for your business’ website is vital to get and retain traffic.

Long gone are the simple times of the more, the better. Being strategic about your SEO approach will take you further up the results page than stuffing your page with nonsense keywords or links.  Focus first on quality content, but there is another factor that many websites aren’t yet utilizing – enter latent semantic indexing or LSI.  

 

LSI keywords are the word phrases pertaining or related to your primary keywords.

Utilizing LSI is a way to make clear what your blog or webpages’ content is concerning.  In essence, they help Google get the meaning of your content and thus can rank it accordingly.  Further than that though, LSI keywords will increase your visibility across the board.  They’ll help to increase your relevancy and drive traffic to your page.

 

A simple way to implement LSI keywords is to do a quick search for your primary keyword.  For example, if you were writing a blog about responsible elephant rides in Thailand – your main keyword would be something like “ethical elephant Thailand” to find your LSI keywords – scroll to the bottom and see the popular related searches.

After gathering your LSI keywords – use the most relevant word phrases and add them to your content.  Remember that meta-descriptions, images, and tags also correlate with Google’s SEO rankings.   
The biggest mistake you can make is to ignore things like categories, alt descriptions, and headers.   Be thorough and detailed in your placement as well.  Remember, overall your content reigns king.  Quality content will trump any SEO strategy.  

 

 

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5 Ways Your Business Can Develop Effective Video Content for Social Media http://katiewagnersocialmedia.com/5-ways-your-business-can-develop-effective-video-content-for-social-media/ http://katiewagnersocialmedia.com/5-ways-your-business-can-develop-effective-video-content-for-social-media/#comments Sun, 06 Aug 2017 13:58:29 +0000 http://katiewagnersocialmedia.com/?p=47655 Read More]]>

Photo credit: @getfilmingofficial

It’s no secret that video is everywhere. With a quick scroll through your Facebook and Instagram feeds, you most likely watch at least one video a day thanks to one of the greatest social media features ever: our BFF, Autoplay. As a business, we know that you are always looking for innovative ways to stay on the forefront of social media trends. When it comes to social media trends, it seems that video is here to stay considering experts predict that video will make up nearly 80% of all Internet and social media traffic by the end of the decade.

As a brand, it’s important to harness the power of video to outshine your competitors on social media. So, what is the right formula when it comes to company video creation? Here are some great tips to craft meaningful videos that are sure to captivate your social media followers:

A Strong Opening Matters

First impressions matter – even with video. With more people shifting to scrolling through their feeds on their mobile devices, your business will only have a few seconds to reel a customer in to watching your video content as it plays in their feed. Make the most of this opportunity by choosing a vibrant image as your thumbnail or use a catchy phrase if you’re broadcasting live to encourage your target audience to watch and listen to what your company has to say.

Sound Isn’t Always Necessary

For the busy Facebook user scrolling quickly through their feed on their lunch hour, they may miss out on some of your audio when using the autoplay feature. But, don’t worry because your business can still convey a stand-alone message with or without sound. Plus, using strong visual to craft a message will intrigue your viewership and encourage them to turn up the sound, so they don’t miss your message.

Shareable Content is Your Friend

Social media consumers love content that solves problems, answers a frequently asked question or provide helpful tips. Your company can capitalize on this by creating short, sharable videos that inform and educate your audience. Social media followers are likely to share video content that resolves a common issue, and the more shares your video receives, the larger your reach will be. Plus, the number of shares a video receives is a great way to gauge its success.

Short and Sweet is the Key

Social media moves at a rapid pace, so your video only has a few seconds to grab the attention of a customer. When it comes to Instagram, businesses are more likely to lose the viewer if the video is longer than 15 seconds. Shorter is always better. Try cutting up video content from longer videos for social media into smaller segments that answer questions or provide a great tip. With video, include your call-to-action earlier in the video, so your followers don’t miss it.

Resourcefulness Always Helps

Your company’s social media manager doesn’t need high quality or expensive video equipment to reach your target audience. Your social media manager is more likely to capture compelling content through live video on a smart phone. Do some research and get creative with props and filters.

 

Need help reeling in your audience? Check out our YouTube page for great tips.

 

 

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