How to Extend the Lifespan of Your Company’s Social Media Content

Photo credit: @the_tonna_tribe

In the world of content creation, we are always looking for new angles and ideas to ensure our blogs, and social media posts live longer. Just like tending to a garden, you have to make sure you follow the right formula to ensure your content can survive in different formats and even across multiple channels. To get the best bang for your buck when it comes to content, your company should identify new ways to edit, repurpose, and nurture it to ensure it survives longer than one season. So, grab your gardening tools, and plant some seeds to prolong the life of your content. Here are some simple ways to start:

Convert Fans into Content Creators

Think of your company’s social media content like a packet of flowering seeds you plan to plant. With the right balance of attention and execution, you can create something vibrant and beautiful that can grow across your social channels. Start by expanding your social media content library. Engaging your fans with a call-to-action or incentivizing them with giveaways is helpful too – especially when you spotlight them by featuring their own posts on your page. Everyone has an opinion or experience to share on social media, so take advantage of that by incorporating it into your business’ content calendar.

Repurposing is your BFF 

The options of what you can plant in a garden are limitless – much like how you can package and deliver your social media content. Give videos a space to grow by converting them to GIFs. Harness the power of your social media content library and transform photos into collages and collages into carousels, and well, you get the idea. The idea here is your editing options are abundant. Don’t make the mistake of letting great content only live for one day. Have a great video of your latest product launch? Break it up into shorter video segments that spotlight each benefit or feature. You’ll have great content to use for months, so grab your gardening gloves and start nurturing your content with care.

Customize for Different Channels 

With a little bit of TLC, it’s possible to extend the life of your content. An easy way to do this is by stretching your content to work on your other channels. Don’t forget to adjust the language and imagery to match the needs of that channel’s audience. Click To Tweet For example, last week’s social media post can easily become tomorrow’s tweet by limiting the characters and adding in some hashtags. Lastly, you can repurpose that GIF you used on the company’s Instagram page last month and convert it into next Tuesday’s tip on Pinterest. Your options really are limitless and can grow into something more on each channel.

 

Looking for ways to nurture the life of your company’s social media content? Check out our blog for the tools you need.

 

 

 

 

Follow Macrae Brennan-Fuller:

Macrae is a Content Editor at KWSM, and has previously worked as a journalist for newspapers, magazines and online publications. She also has experience in internal communications, media relations and public affairs. Macrae's favorite social media channel is LinkedIn.