How to Use Pinterest to Drive Traffic to Your Website

Pinterest, cake, chocolate
Photo: @ghost_mango

Pinterest has changed the way we communicate visual information on the Web.  With more than 70 million users, it has grown to compete with other social media giants such as Facebook and Twitter. For this reason, if you haven’t considered adding Pinterest to your social media arsenal yet, you might want to start.

The most common misconception about Pinterest is that it is solely used for planning weddings or parties. This is just not true. Although Pinterest is a great way to collect creative ideas, it is one of the most successful ways to drive traffic to your website. From an interior design firm to a dental office, anyone can benefit from website traffic. This exposes a potential client or customer to what you do, and can be the first step to closing business.

One of the nifty things about Pinterest is that every pin includes a link leading back to the source of the image. This could provide you with very valuable inbound links that could end up drawing customers.

There are a few different ways to use Pinterest to link to your website. The most useful is to include a ‘Pin it’ button on your blog, images and more. This is a valuable way for you to share original content from your website, and allows others to do so as well.

When each page, blog post or photo gets pins, Google will notice the activity and automatically index the page- boosting your SEO benefits.  It’s a win-win!

To accomplish this, simply go to the Pinterest Widget Builder (shown below) and complete the steps as follows:

1. Pin Count: Select if and where you’d like your pin count to appear

2. URL: Copy and paste the page where you’d like to add your button

3. Image: Copy and paste the image URL of the image you’d like to pin

4. Description: Write a line or two that best describes your pin

5. Click Build It!

6. Copy and paste the line of HTML where you’d like your button to appear

7. Copy and paste the line of Javascript above your closing </BODY> tag on your page.

Now, you’re all set to pin content from your website which will allow users to click on the image of your pin, and it will go right back to your site. This will give your business the biggest impact on Pinterest, and allow others to share your content as well.

So, Pinterest isn’t all about party-planning and craft-making (though that’s fun, too!) It’s a helpful channel to funnel users back to your website.

Happy Pinning!

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Follow Katie Wagner:

Katie is the President of KWSM. Before opening the agency, she spent more than 15 years as a journalist, working for CBS, ABC, Fox, CNN and National Public Radio. Katie works with clients across the country and is a popular public speaker.

2 Responses

  1. […] great thing about Pinterest is it can drive traffic back to your website . This exposes a potential client or customer to what you do, and can be the first step to closing […]

  2. […] is a great way to gain greater exposure online for your business as well as potentially increase website traffic. The social channel has 2.2 million active daily users to-date – that’s a lot of pinning! And […]