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Apr 27

The Biggest Mistake Businesses Make on Social Media

Trust is an important factor in all relationships. Whether it is a romantic, personal, or professional relationship, trust is a consistent factor that all strong connections are built. The bond between you and your social media audience is no different. To be successful on social media, you must be trustworthy to your audience. The biggest […]

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Apr 26

How to Network on Facebook and Instagram to Expand Your Audience

Whether you love it or hate it, networking is something we all have to do in our professional lives. And guess what, it’s just as important on social media, especially when you’re running a business. We’re not just talking about following up with a lead on LinkedIn to grab coffee. Not many people think of […]

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Apr 25

How Starbucks Found Social Media Gold At The End Of A Frappuccino Rainbow!

Last week, Starbucks launched a new Frappuccino called the ‘Unicorn Frappe,’ and it took the world by storm. With the Instagram-worthy colors and sparkles, coffee drinkers and non coffee-drinkers alike came together on social media to show off their dazzling new drinks. This limited-time only offering became an overnight sensation and Starbucks got to savor […]

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Apr 24

3 Things Companies Look For When Working With Influencers

They don’t call it social media for nothing! Sometimes when it comes to connecting and marketing to an audience online, collaborating with others is key. After all, you can’t make it to the top of the pyramid without someone else giving you a leg-up! If your brand is looking for a boost, it may be […]

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Apr 23

How to Engage with Different Generations on Social Media

Social media isn’t a shotgun approach, where you spray content out and hope people love it. This holds true when targeting different age demographics. It is critical to determine the habits and preferences of your target generation and develop detailed social targeting techniques. Here’s a guide to help you connect with all ages! Millennials Growing […]

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