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LinkedIn Tells You More About Who’s Viewing Your Profile

Feb 26
people, audience, viewers

Photo: @yassminenasser

LinkedIn recently revamped the “who’s viewed your profile” section of the channel providing users with a lot more information about who has been viewing their profiles.

The new feature allows users to access visual analytics and interactive insights designed to provide users with more ways to manage their professional identities – as well as be discovered more by other users. The enhanced section offers insight into the keyword searches that directed users to your profile, the industries in which your profile viewers work, how viewers found you, as well as information on their profession and geographical locations.

For example, if 10 people with the title “financial planner” view your page, LinkedIn will now include more data-driven insights about those people. Before, users could only see how often their profile was viewed and a list of the most recent members who had checked out their page.

LinkedIn has also added personalized tips – such as completing your profile, sharing industry relevant articles and professional groups you can join – to help users make themselves more discoverable to other professionals, potential employers or business partners.

Another highly-requested feature LinkedIn has added is the ability to block other users. This feature works in two ways – members can select either the block or report options available in the drop-down menu on user profile pages. Additionally, not only can users restrict other members from accessing their profiles, but they can also block unwanted messages, spam and other forms of solicitation.

The social platform has approximately 277 million registered members in more than 200 countries and territories around the world. Needless to say, this will give users better information to create a professional social platform to network.

Have you seen these new insights yet on your LinkedIn? Tell us what you think!

For more social media information, find us on Facebook!

Carina is the Managing Content Editor at Katie Wagner Social Media. Carina’s background is in publishing and print journalism. She is also the editor of KWSM’s monthly e-newsletter.

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