How to Manage and Organize Your Content

Believe it or not, I don’t just plop down at my desk every morning, find the first relevant article on Google news, and post it on my client’s social media with an added line or two. I’ve seen people who try to do this, and while it might even work for a little while, they’ll find that this strategy is not very effective. Why? Because it’s not a strategy at all!

Here’s a quick guideline of my own content organization strategy that I use on a daily basis for my clients.

  1. Find content: First and foremost, I always try to be observant. Sure, I find good content on articles and news sites, but I also find the best content through my personal accounts and newsfeeds. Sometimes, my friends will post pictures, articles or even quips about a current event, and some of these things can very much be crafted into content for my clients. Be creative and always think outside of the box.
  2. Organize: I don’t know about you, but I get overwhelmed easily, so dealing with a plethora of documents, links, photos and files could potentially be a nightmare for me. Knowing this, I always organize my clients’ content. I make separate folders for clients, filled with sub-folders where I have documents that house specific content (quotes I’ve found, links to useful articles, photo files, etc).  This helps me stay on top of all of my content, and makes it easier for me to navigate and manage.
  3. Create a Content Calendar: You know how newsrooms have editorial calendars that delineate what stories and topics go out each day? Take this exact concept and apply it to your social media marketing. Pick a theme to focus on every week on social media, and then craft your content and posts around that theme for that week.  Use whatever method is most comfortable for you; A popular choice is Google Calendar, or if you prefer hand writing everything out, a notebook planner works perfectly. Personally, I love to use Evernote (more on that in the future).

It might seem like a lot of work, but if you take the time to manage your content for your social media, it’ll  make your brand  stronger; your content will have a solid message and it won’t seem like you randomly found articles here and there and then decided to post it for kicks.  Also, it’ll save you time and make your life easier!

Do you have a content organization strategy? What works for you?

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Follow Katie Wagner:

Katie is the President of KWSM. Before opening the agency, she spent more than 15 years as a journalist, working for CBS, ABC, Fox, CNN and National Public Radio. Katie works with clients across the country and is a popular public speaker.