How do you reach new customers and educate them about your brand? Social media and content marketing campaigns are important elements of your overall marketing strategy, but digital advertising has become increasingly valuable for reaching the widest audience.
As the online algorithms gain complexity, fewer of your followers are organically seeing your carefully crafted messages. Even if your customers follow you on social media, they may not be seeing your posts in their newsfeeds.
That’s where digital advertising comes in.
Digital advertising uses powerful targeting tools to reach more of the people who may be interested in your product or service. Leverage powerful targeting tools to define your audience by demographics, interests, location, or any number of other parameters. This allows you to maximize your advertising spend by speaking to those who fit with your customer persona. Regardless of your budget, digital advertising is a cost-effective alternative to the more traditional options.
At KWSM, we specialize developing and managing campaigns on the following digital advertising platforms:
Are you ready to expand your reach and communicate with more potential customers? We’re waiting to hear from you.
OYO Fitness was launching a new product into the marketplace. They needed effective social ad campaigns across multiple channels that would drive potential backers to their Kickstarter crowdfunding page. We created an advertising strategy to generate interest and sales, producing and managing ads on Facebook, Twitter and LinkedIn. The Kickstarter project was fully funded within days, raising the money they needed to launch their product. The campaign became one of the most successful Kickstarter projects of all-time, and the second highest backed fitness project on the crowdfunding platform.