One of the biggest frustrations of social media is not getting enough fans and followers. We understand that these are not the most important metrics when measuring social media success, but unfortunately, not everyone gets that it’s not all about the fan numbers.
We’re not trying to trivialize the fan number; while it’s important, it doesn’t accurately define one’s entire audience. Why? Because people are listening to and watching your social media whether you know it or not!
Don’t give up on social media just because the analytics aren’t swaying your way. If you’ve already established a social media strategy, keep venturing ahead and stick with it. The content you put out there is valuable, and people out there know this. The worst thing you could do is abandon your strategy all together.
A desolate social media profile is worse than having no social media profile at all. If you decide to abandon your social media sites, it doesn’t mean that people will stop searching for you. And when they stumble upon your dead Facebook—and stumble they will—they’ll undoubtedly think, “Is this business closed?”
You may not want to hear it, but having a social media presence is critical in this day and age. Staying current and up-to-date with technology speaks volumes about a business’ overall communications; Having an inactive Facebook page or Twitter account very much conveys your company’s indifference about digitially communicating and socializing with your customers, whether you mean it or not.
If you do decide to not continue with a social media strategy (insert very sad face here), remember to make it clear to your audience. Leave a Facbook post or tweet out an announcement about your leave from social media, and redirect them to a place where they can get in contact with you (e.g. your website).
Remember, just because your social media metrics aren’t as high as you want them to be, doesn’t mean that people aren’t listening to you.