The Importance of Team Work

hands, team, fingers
Photo: @golfinschoolsusa

It seems to me, teamwork is the backbone of a successful business. If the recent Super Bowl has taught us anything, other than how to make a great cheese dip we found on Pinterest, it showed that when you work as a team, you accomplish more than you ever could alone. Being able to work productively with a team is one of the most crucial aspects of achieving success in a business setting on several levels.

Sure, there are certain jobs that require individual focus and attention, but a vast majority of projects will only benefit from assembling a team to tackle them together. Employees that have the ability to work together are usually better able to serve their company’s needs.

It’s safe to say that I thrive off teamwork. There is nothing that interests me more than seeing the creative wheels turn in someone’s brain and – boom – just like that, an idea is formulated and an action is set forth to make that concept a reality. There is never a dull moment in the creative process.

When creating content for social media, getting a team around a table and collaboratively coming up with ideas on how to engage your audience on certain channels will never steer you in the wrong direction. When members apply different skills they are often able to come up with a more effective solution than one person working on the same problem. Also, the mutual support of your fellow team members can dramatically increase productivity and overall company moral. When you tackle a project together, this will encourage people to achieve goals they may not have realized they could reach on their own.

Unlike working alone on a project, teamwork affords people the opportunity to challenge the ideas of each other, and come up with a compromise solution that contributes to the successful completion of the task.

Next time you’re stuck on what to post on your social media channels, get members from your team in the same room and bounce ideas off of each other. You never know what the person next to you may come up with!

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Katie is the President of KWSM. Before opening the agency, she spent more than 15 years as a journalist, working for CBS, ABC, Fox, CNN and National Public Radio. Katie works with clients across the country and is a popular public speaker.