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E-Mail Marketing is a Highly Effective Tool

Sep 30

What’s Relevant This Week in Social Media.

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and stay informed with the latest social media news.

In Case You Missed It

SEO can tremendously help your website gain traction on the web.  Proper SEO can put you higher on search results as well as develop a solid online presence.  The catch is, you have to do SEO correctly.  Like anything there are myths and when it comes to SEO there are 6 major myths.  See how with proper SEO you can take your business to the next level.  6 SEO Myths.

It’s not a surprise that social media has become such a norm in the marketing industry today.   Your social media and online presence are oftentimes the first things a consumer will see, even before ever meeting you.  You can almost say that sites like Facebook are digital versions of your business card. In fact studies have concluded that 50% of consumers will value a brand’s Facebook page as opposed to its website.  This goes to show the perceived importance of social media.  See what consumers are saying.

Is your business moving towards content marketing?  In today’s marketing industry businesses are engaging in what is called content marketing.  Content marketing has a variety of strategies but primarily involves creating and dispersing content over various social media platforms as well as a company’s website.  The content is organically created and targeted to specific audiences and demographics hoping to engage that segment.  Along with SEO and social media, content marketing is becoming the predominate online marketing strategy.   See what businesses are doing.

Email marketing is a highly effective tool in which marketers use to reach out to their prospective audience.  Traditionally they have relied on simple open and click measure to ensure their audience is engaged with their content.  2013 is set to bring new metrics and new tools for marketers in terms of email marketing functionality.  In particular, research has identified 3 metrics set to change.  View all 3 metrics.

Feature photo credit: @chantal_r23

John is a Content Editor at Katie Wagner Social Media. He is fluent in Spanish, and has studied business and online marketing internationally.

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