Storytelling is an Effective Social Media Strategy

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Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and stay informed with the latest social media news.

IN CASE YOU MISSED IT:

Telling stories is the best way to engage an audience around your brand or your product.  Its not just one of our strategies but even places such as Inc. Magazine recognize storytelling as the most effective way to engage social media users.  Telling stories allows the user to develop an emotional connection to the brand or the product which is ultimately what will influence them to make decisions towards buying.  Inc. says stories rule.

In recent studies, Facebook has prevailed over LinkedIn and Twitter when looking for a job.  That is not to say that LinkedIn is not the most sought out professional social media network, however new studies are shifting the spotlight towards Facebook when looking for work.  Over 52% of people surveyed said they used Facebook to begin the search.  See the study.

Have you ever wanted to uncover the secret to getting more fans on Twitter? Without having to buy them of course.  Beelove, a reporting agency has set to solve that age long question.  The surprising thing is, it really isn’t that difficult to amass a respectable Twitter following.  Here’s how.

With race to become president raging on, each candidate, or any candidate for any political office for that matter, spends a large majority of their time trying to reach the average person with their message.  Twitter says, a large part as to why politicians are able to do so is in fact because of Twitter.  They say that the average Twitter user is 68% more likely than the average Internet user to visit a campaign donation page. Meanwhile, 97% of Twitter users exposed to political tweets are more likely than other users to visit a campaign donation page.  Running for office? Use Twitter.

Feature photo credit: @deeannuhh1441

Follow Katie Wagner:

Katie is the President of KWSM. Before opening the agency, she spent more than 15 years as a journalist, working for CBS, ABC, Fox, CNN and National Public Radio. Katie works with clients across the country and is a popular public speaker.