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Targeted Tweets Are Now Available

Jul 22

What’s Relevant This Week in Social Media.

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and stay informed with the latest social media news.

In Case You Missed It.

Yet another fake Facebook malware scam has began to flood email inboxes everywhere.  Be careful for what looks like a picture tag from Facebook turns into a hellish nightmare for your computer, your data and all of your information.  This malicious link contains malware that can cause serious damage to your infrastructure, so watch out! How to avoid the scandal.

If you are worried that no one in your Facebook group is reading your content well then, Christmas has come early.  A new feature on Facebook allows you to see who exactly has read or viewed your most recent post in a Facebook group.  The reach of your post is denoted by the phrase “seen by {user name}.” See the full article.

For those who have promoted accounts on twitter, the paid ones that is, there is now a new tool in the arsenal to reach more fans.  Targeted tweets is now available along side, Promoted Tweets and Promoted Trends.  A targeted tweet differs from a promoted Tweet in the sense that you can tweet to specific members of your following without having to tweet to all of them.  It allows you to further segment your audience.  How to target a tweet.

YouTube has added a new feature to its video editing manager – facing blurring.  This tool helps to bring about anonymity to certain videos where its applicable.  Its quite easy to use and is found within the video manager.  The feature complete blurs out any face in the video.  This is related to YouTube’s increasing role in becoming a world wide news provider. Reveal the story.

Feature photo credit: @cbarbaros

John is a Content Editor at Katie Wagner Social Media. He is fluent in Spanish, and has studied business and online marketing internationally.

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