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Why We Spend So Much Time on Facebook

Aug 5

What’s Relevant This Week in Social Media.

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and stay informed with the latest social media news.

In Case You Missed It

A study, published in the Journal of Broadcasting & Electronic Media, explained why we spend so much time on Facebook.  The average human spends about 8 hours a month on Facebook, lurking through photos and “stalking” other users.  Read the full study.

Google has released a new update, Penguin, to its search algorithm.  For small businesses it is especially important to learn how Google indexes the web and finds websites.  Knowing this can greatly increase the chances of Google finding your website.  See the update.

Posting on Facebook should happen more than just once a day.  Studies have shown that in order to reach all of your following you should post at least once per day but its better to post 2 and 3 times per day.  See the 4 big reasons why.

Facebook now lets users and businesses target posts by age, gender and location.  A new upgrade to the targeted posts feature, Facebook now lets you further segment your market demographic. Discover the new feature.

Feature photo credit: @laerke_hoejbjerg

John is a Content Editor at Katie Wagner Social Media. He is fluent in Spanish, and has studied business and online marketing internationally.

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