Social media is a powerful marketing tool. However, used the wrong way, it can cost you potential business. Here are some common mistakes businesses make on social media and how to avoid them:
Not Making the Most of Your Bio
Your bio is an essential part of your social media presence. It is often the first impression potential customers have of your business. Not utilizing this section on any platform like Twitter, Facebook, LinkedIn, etc. can prevent users from connecting with you on that channel because they don’t know anything about you. You want to be sure to give people a brief summary of who you are and what you do. Also, include your website URL and location if possible. The more information a potential customer can see on your page, the more likely they are to connect with you. For more on bios, specifically for Twitter, read this post.
Focusing on Quantity of Followers Instead of Quality
Having a large amount of followers is great, however, if those followers do not care about your product or what you are offering, it is likely they will not engage in your content or turn into customers. You want to focus on the quality of your followers rather than the quantity. It is better to have 500 highly engaged fans and potential customers than 100,000 uninterested fans with zero engagement. More fans don’t always equal more sales. Businesses should focus on reaching their target audience so they can attract loyal customers.
Not Responding to Your Customers
It’s not enough to have a social media channel set up if you’re not going to use it to communicate with your customers. Social media has streamlined the interaction between businesses and customers, which can help the business improve their customer service skills. When a customer comments on a business channel, whether it is a positive or negative comment, it is important to respond in a timely manner. Not only is this the polite thing to do, it shows you care for your customers and are there to listen to their questions, comments and concerns.
So, next time you’re on your business social media channel, avoid making these mistakes and ensure that you are properly representing your business.
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