WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA
The ever-evolving world we call social media is constantly reinventing itself. It is important to stay on top of these changes to get the most benefits out of the different channels. Whether it’s more followers on Twitter, better exposure on Facebook or searching for those pins, these networks were meant to help build a community where people can share and engage with one another. It is best to stay up-to-date on the latest trends to get the most out of your social media use!
IN CASE YOU MISSED IT:
Since the company’s founding in 2006, the social media channel has been known for its 140-word snippets in their newsfeed. However, recently, the company has announced it has added photo and video previews for users’ visual pleasure. This is the biggest facelift the site has received since its overhaul in 2011. For more on this story, click here.
By the end of November, Facebook has announced that targeting via their Custom Audiences will be available to all advertisers. This means that all types of businesses can start targeting their customers on the social media channel using this feature. Previously, this tool was only made available through Facebook’s Power Editor Tool. Custom Audiences has been rolled out to a limited number of advertisers in the U.S., with the goal of a global rollout by the end of November. Click here to read more!
The social media site popular for posting pictures has recently sealed a deal with Getty Images, a stock photo agency based in Seattle, Wash. This new partnership will allow users to get a whole host of information along with their pinned Getty image such as the title, caption and the photographer’s name from any of Getty’s vast catalog of pictures. So why should you care? It will make it easier for users to find other images with similar info so you can continue pinning away with ease! Want to see more? Click here.
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