WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA
The ever-evolving world we call social media is constantly reinventing itself. It is important to stay on top of these changes to get the most benefits out of the different channels. Whether it’s more followers on Twitter, better exposure on Facebook or searching for those pins, these networks were meant to help build a community where people can share and engage with one another. It is best to stay up-to-date on the latest trends to get the most out of your social media use!
IN CASE YOU MISSED IT:
Twitter announced the widespread introduction of ads based on web-surfing activity, meaning if you recently visited the website of, say, an automaker, you may see that brand’s ads in your stream. The program, called tailored audiences, rolled out in a smaller scale in July. Using tailored audiences, advertisers can target users who have either visited their website or “shown an interest” in your brand’s category on and outside of Twitter. For advertisers, that means it’s now possible to identify people who are in the market for a product. Click here to read more on this story.
With college application deadlines just around the corner, savvy L.A. seniors are turning to social media to help boost their chances of getting into their top schools. Professional social networking site LinkedIn recently launched University Pages, offering online snapshots of colleges and often revealing the types of students they’re seeking. LinkedIn Higher Education Evangelist John Hill says 23,000 schools have their own pages, and an increasing amount of admissions officials are using the site as a tool to find prospective students as well. To read more, click here.
As Pinterest opens its doors to advertisers, retailers have been carefully monitoring the service’s ability to drive traffic to their sites, and more importantly, increase conversions that impact their bottom lines. Over the Black Friday/Cyber Monday shopping holidays, Pinterest delivered on this promise – or so claims a new report from marketing and analytics provider firm Piqora. The company found that Pinterest doubled the revenue sent to retailers on Black Friday, and more than tripled the revenue (up by 3.6x) on Cyber Monday, when compared with the 30-day average preceding the Thanksgiving holiday. More on this story here.
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