The team here at KWSM is all taking the Inbound Marketing certification course over at IMU, and the first session was about blogging. Now, we’re seasoned experts with blogging (have you seen ours?), but we did get some pretty good information from our first Inbound Marketing class. We take blogging for granted because it has been ingrained so deeply in our schedules (and because, well, we like it!), but we thought we’d share some interesting facts about blogging for businesses that most people aren’t familiar with.
Blogs are Important. So important, in fact, that Google adores them. Blogs have high SEO visibility and great potential to climb rankings in search engines (which means more hits on your website). And since blogs are tools that allow users to easily create and distribute new content, that means that new content can be created on a regular basis, giving users the power to up their rankings and get noticed on the web.
Blog success in search engine results can be a great thing, but can conversely be a bad issue if one does not maintain or even have a blog. The Inbound Marketing class made a great point about how if you don’t use your blog, you’re essentially opting out of the conversation—meaning, while everyone else on the web is “talking” and searching about you on the web, your lack of blogging keeps you out of the loop. And if your blog is idle, what does that say about you and your business?
We at KWSM believe that blogging is essential for businesses. It’s a great way to put content out there on the web and a fantastic way to be a thought-leader in your industry. Before you begin blogging though, remember that it is a commitment; blogs don’t have expiration dates, so you have to be sure that you can dedicate the time and effort to maintaining one. And if you don’t have the time or manpower, consider hiring a professional to help you.