Don’t Let Inspiration Become Imitation When Crafting Your Ads
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  Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social … Read More

Learning How To Test Your Audience Is A Necessary Social Media Skill

If you’re investing money, and you find an investment that is low-risk, high-reward, you’d take an interest. If $5 can get you $50, chances are you take that chance. Social media is exactly that low-risk, high-reward investment that you would … Read More

The Social Media Trends To Prepare For In 2018

  It’s December, and that means it’s time to start thinking about how you’re going to handle 2018. It might seem daunting, but having an idea of the trends rolling into 2018 will make you far more effective than trying … Read More

Put Out the Fire: How to Respond to Angry Customers on Social Media

Instagram is standing up to social media bullies and trolls with its latest update. The visual platform is releasing a tool that allows users to block out offensive comments. We’re sure celebrities around the country are rejoicing over this one—no … Read More

Why You Should Rethink Your Social Media Marketing Strategy

The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And … Read More

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