Everything we’re passionate about can be narrowed down to the one thing: the experience it creates for us. Think about the last time you did something you loved. Now think about all of the things that you love about it. You’ll begin to notice that what you’re truly in love with is the experience of pursuing that passion. If you’re a thrill seeker, you probably love getting a rush of adrenaline, wind in your face, dirt on your feet, and the feeling of being somewhere entirely new. These characteristics that draw you in are the same types of characteristics that will pull your audience in when you’re creating ads. Here are three types of Facebook ad layouts to use and how to create an experience with them:
This type of ad is perfect for featuring multiple characteristics of your brand/products. Since you’re able to create different cards with varying photos and copy, the carousel ad layout allows you to both inform and engage your customers. For example, if your product is an aromatherapy showerhead then each carousel card could show off a different feature. One card could mention the benefits of aromatherapy, and the next card could shine the spotlight on how it makes your hair/skin healthier. For a unique brand story, you can create one long image then split it up into however many carousel cards you want. This way, you’re enticing your audience with a story that can only be seen by scrolling through all of the carousel cards.
Full-screen ad layouts are a great way to create an immersive experience for your audience. They start out looking like a single image ad but turn into a scrollable full-screen ad when they’re clicked on. Facebook provides you with a few sample layouts that make it simple to create an aesthetically pleasing piece of content – similar to creating a mini website. Full-screen ads allow you to beautifully showcase products and landscapes with varying design options (collages, single images, videos, etc.).
Classic Single Image
Simple yet effective; sometimes, all you need is one photo or video to tell your brand’s story. If you’re using a video, think about the type of format you want your customers to experience: horizontal, square, or vertical. Each has their own place and time depending on your brand’s goals and the type of video you want to display. Also, if your video has people talking, you’ll want to provide overlay text so that people can watch it even if they don’t have their volume turned up.