Video is one of the most powerful tools that brands can use to connect with their audiences. It’s direct and personable. It gives your audience a way to connect with a brand and make them approachable. Suddenly, they aren’t a faceless company anymore – they can make eye contact and give the brand a friendly face.
And with the importance of video in social media only on the rise, you’ll want to strike while the iron is hot and get on your brand’s newest livestream venture sooner rather than later.
What you’ll need…
In order to record quality livestream videos, you’ll need the right set of equipment. You will want to have access to Wifi, or a hard line into the modem if possible. Sometimes you have to rely on your phone signal, but that can be risky.
To get the most out of your streaming experience, you’ll want to make sure you have either a high-quality camera connected to a desktop computer – OR an up-to-date and fully-charged smartphone.
Your hands aren’t the steadiest, and we highly recommend a tripod. Your camera or phone is going to need support – especially if you have a heavier camera! Investing in a tripod to hold your streaming device is a must, but don’t break the bank if you’re just sticking your toe into vlogging waters for the first time.
If your videos feature anything active or you are an on-the-go vlogger, it’s more than worth it to consider a gimbal. A gimbal is a supportive device that pivots according to movement, so your camera or phone will continue to record steady footage.
If you’re just starting out with livestreaming, you might have noticed that sometimes the lighting you have isn’t the best. Purchasing a basic lighting kit for your videos will make a world of difference.
Sometimes, however, you’ll find that acquiring all of these things and knowing how to put them to their most effective use isn’t as easy as it looks when you tune into your favorite vlogger online. Finding the perfect livestreaming method and practices takes a lot of time, experimentation, and experience.
So what if you’re a professional brand and you need a livestream video ASAP? Answer: it’s time to hire some third-party help.
At Katie Wagner Social Media, we livestream weekly with Social Media Help Desk. Our team has years of experience in creating quality video for business owners and brands alike. If you have any video needs or questions, we would love to hear from you! You can always reach out to us via email or connect on Facebook and ask us during our livestream!