Why Your Digital Marketing Strategy Needs a Blog
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  We live in a society that is highly saturated with products and services. Consumers take their time when buying, and they don’t buy the way they used to. Think about it, where do you go when you want that … Read More

Sharing Is Caring: 3 Ways to Connect With Your Audience Through Instagram Stories
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Telling a story and sharing a story may sound like one in the same, but the two methods couldn’t be more different. When you tell a story, you’re crafting the narrative with your words. When you share a story, you’re … Read More

Crafting a Social Media Policy that Protects – and Promotes – Your Company
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In today’s digital age, companies are faced with a dilemma. You want to use social media to promote your business, but you’re wary of letting employees post on the channels. Indeed, social media can be a double-edged sword. Business owners … Read More

Learning How To Test Your Audience Is A Necessary Social Media Skill
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If you’re investing money, and you find an investment that is low-risk, high-reward, you’d take an interest. If $5 can get you $50, chances are you take that chance. Social media is exactly that low-risk, high-reward investment that you would … Read More

Facebook Lookalike Audiences Increasing Sales Growth by 50%+
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Businesses are capitalizing on their existing customer base to increase their sales revenues, and they are succeeding in a big way. It’s one of the social media stories in the news this week. New Twitter “Threads” Creating Longer Form Content … Read More

KWSM Gives Back
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The holidays are in full swing, and for many, this can be a chaotic time. That’s why it’s especially important to take a step back from the holiday madness and remember what’s important – it’s the season of giving, after … Read More

Facebook’s Website Traffic Ads | The Difference Between a Link Click and a Landing Page View
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We’re at the end of 2017, and there are now a wide variety of advertising options on Facebook’s platform for you to choose from. From lead generation to in-stream video placement, there are more options than you could imagine within … Read More

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