Long Live Social Media Lists: Facebook Adds Popular Feature
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If you are an avid blogger or a reader of blogs, you no doubt are familiar with Listicles, write-ups on social that offer you content like, “the 27 best vacation spots,” or “the 18 famous athletes with their own brands.”   … Read More

How To Keep Your Business Page On Facebook’s Good Side
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Facebook is a business’s best friend, but it can be a fickle friend at times. Anyone who has spent time in Business Pages knows Facebook is always changing or experimenting with something new. Keeping up with the algorithm changes alone … Read More

Picture Perfect | 3 Reasons You Should Have a Professional Headshot
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You invest in your business, training for your employees, technology for your departments, but as the face of your company, are you investing in a professional headshot? If you strive to be seen as a leader in your industry, your … Read More

3 Ways You Can Increase Engagement and Followers on Instagram
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Show of hands: how many of us remove a photo from Instagram after it doesn’t get more than six likes? Many millennials don’t hesitate to hit delete when their post doesn’t do so well and if you manage an Instagram … Read More

Sharing Is Caring: 3 Ways to Connect With Your Audience Through Instagram Stories
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Telling a story and sharing a story may sound like one in the same, but the two methods couldn’t be more different. When you tell a story, you’re crafting the narrative with your words. When you share a story, you’re … Read More

Crafting a Social Media Policy that Protects – and Promotes – Your Company
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In today’s digital age, companies are faced with a dilemma. You want to use social media to promote your business, but you’re wary of letting employees post on the channels. Indeed, social media can be a double-edged sword. Business owners … Read More

Learning How To Test Your Audience Is A Necessary Social Media Skill
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If you’re investing money, and you find an investment that is low-risk, high-reward, you’d take an interest. If $5 can get you $50, chances are you take that chance. Social media is exactly that low-risk, high-reward investment that you would … Read More

Facebook Lookalike Audiences Increasing Sales Growth by 50%+
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Businesses are capitalizing on their existing customer base to increase their sales revenues, and they are succeeding in a big way. It’s one of the social media stories in the news this week. New Twitter “Threads” Creating Longer Form Content … Read More

KWSM Gives Back
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The holidays are in full swing, and for many, this can be a chaotic time. That’s why it’s especially important to take a step back from the holiday madness and remember what’s important – it’s the season of giving, after … Read More

Facebook’s Website Traffic Ads | The Difference Between a Link Click and a Landing Page View
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We’re at the end of 2017, and there are now a wide variety of advertising options on Facebook’s platform for you to choose from. From lead generation to in-stream video placement, there are more options than you could imagine within … Read More

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