If you think of your website as the credibility piece in your marketing plan, you can think of your social media presence as your authenticity piece. In today’s world, people demand to know more about the things they purchase, and especially the people they purchase them from. Why? Because they can. Now that a social media presence is becoming standard equipment for businesses, consumers can build a deeper connection with the brands they interact with. Today’s ‘marketing’ consists of daily conversation with customers on social channels. Those customers want to see the faces and hear the voices of the people behind your company. They want to read things you’ve written. They want to read things other people have said about you.
It was a long time coming, but Katie Wagner Social Media finally launched our e-newsletter last month! (Shameless plug: subscribe here for a monthly digest of social media tips to help you and your business!) To be frank, before starting … Read More
Two weeks ago I wrote about how I had felt slighted by a company through social media. If you missed the blog post, you can read it here. Long story short, I had tweeted a company, only to find that … Read More
When I first started using Twitter to reach out to companies, I was impressed at how quickly some responded, or that they responded at all. But then I thought, “It that really surprising?” You’re on social media for a reason: … Read More
A couple of months ago I wrote about Triberr. To recap, Triberr bills itself as a reach multiplier because it automatically tweets out your latest blog posts to people who are in your ‘tribe’. Triberr started in March of this … Read More
Steve Jobs passing away leaves me with an inexplicably poignant and empty feeling, the same kind of feeling I get whenever I finish reading a long novel, like I’m saying goodbye to the characters that I had grown to know … Read More
But as your friends, fans and followers await your status updates… how many times have you looked at the blank box and thought ‘What the heck do I type in there?’ You’re not alone. As social media becomes an increasingly important tool for business, it becomes harder to know just how to use it effectively.