Sharing Is Caring: 3 Ways to Connect With Your Audience Through Instagram Stories
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Telling a story and sharing a story may sound like one in the same, but the two methods couldn’t be more different. When you tell a story, you’re crafting the narrative with your words. When you share a story, you’re … Read More

Crafting a Social Media Policy that Protects – and Promotes – Your Company
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In today’s digital age, companies are faced with a dilemma. You want to use social media to promote your business, but you’re wary of letting employees post on the channels. Indeed, social media can be a double-edged sword. Business owners … Read More

Learning How To Test Your Audience Is A Necessary Social Media Skill
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If you’re investing money, and you find an investment that is low-risk, high-reward, you’d take an interest. If $5 can get you $50, chances are you take that chance. Social media is exactly that low-risk, high-reward investment that you would … Read More

Facebook Lookalike Audiences Increasing Sales Growth by 50%+
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Businesses are capitalizing on their existing customer base to increase their sales revenues, and they are succeeding in a big way. It’s one of the social media stories in the news this week. New Twitter “Threads” Creating Longer Form Content … Read More

KWSM Gives Back
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The holidays are in full swing, and for many, this can be a chaotic time. That’s why it’s especially important to take a step back from the holiday madness and remember what’s important – it’s the season of giving, after … Read More

Facebook’s Website Traffic Ads | The Difference Between a Link Click and a Landing Page View
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We’re at the end of 2017, and there are now a wide variety of advertising options on Facebook’s platform for you to choose from. From lead generation to in-stream video placement, there are more options than you could imagine within … Read More

How To Create A Unique Holiday Vibe For Your Brand
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Although the holidays are a season of togetherness, it’s okay for your brand to strike out on its own path. With everyone re-decorating their websites and social content to look more festive, you’ll want to do everything you can to … Read More

The Social Media Trends To Prepare For In 2018
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  It’s December, and that means it’s time to start thinking about how you’re going to handle 2018. It might seem daunting, but having an idea of the trends rolling into 2018 will make you far more effective than trying … Read More

Local Business to Get Customer Sales Boost with Newest Facebook App
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Local businesses are often forgotten on large-scale social media platforms. However, Facebook is focusing a new app on them designed to generate more customers walking through their doors. It’s one of the social media stories in the news this week. … Read More

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