Have you ever gone to a networking event or class where you were asked to introduce yourself to a new group? You’ve likely participated in your fair share of uncomfortable icebreaker games intended to help you get to know your peers, but is often more effective at putting you to sleep. “Hi, I’m so-and-so, I work for X company, my hobbies include X, Y, and Z, blah, blah blah.” You’ve forgotten who they are before they’ve even finished. But every once in a while, someone will take a more compelling approach and say something that catches the crowd’s attention, making them laugh or smile. You may not remember anyone else, but chances are, you’ll remember the guy who made you laugh in a mere three sentences. See where I’m going with this?
Social media is just one big series of introductions, many of which you’ll never think twice about. If you want your brand to stand out, your cookie-cutter introduction isn’t going to cut it. That’s where your bio comes in. Your social media bio is one of the first things new users look at when they visit your profile. It’s your icebreaker introduction, in 160 characters or less. So make the most of it!
Explain What You Do
You might be thinking, “Well, duh!” but you would be surprised by the number of brands that don’t make clear what they actually sell or do. Unless you’re a hugely established brand like Nike, adding context is advantageous. Users shouldn’t have to go to your website in order to figure out what your company does. If you’re struggling to describe your company succinctly, there’s a good chance you’ve overcomplicated it on your website, too.
Be Consistent Across All Channels
Brand consistency is a key component of social media success. If your company presence stretches across multiple channels, it is imperative that your brand image on each channel is coherent, and thus, recognizable. Your bios don’t necessarily have to be carbon copies of each other, but they should be similar enough in word choice and tone that your name will ring a bell in users’ minds.
Skip The Buzzwords
Avoid overused trendy titles or too much industry jargon. While the former can come across informal and unprofessional, the latter is often seen as a lackluster attempt to feign expertise – even if you are an expert in your industry! It’s okay to be funny or toot your professional horn a little, but you need to find the right balance. Remember: you’re trying to stand out from the crowd. Overused buzzwords only help you blend in.
If you haven’t given your social media bio much thought, there’s no time like the present for some tender love and care. If you’re still feeling lost, we’re here to help! Contact us directly, or reach out to us on Facebook!