I've been a journalist for 15 years, and during that time, I've watched journalism expand from traditional media to online media, and now, social media. During each shift, my job was to tell compelling stories, and to reach my audience effectively, whether it was through their televisions, laptops, or smart phones.
The technology may be new, but our desire to communicate isn't. We've always looked for ways to make our voices heard, whether it's by writing a letter, calling a hotline or writing on someone's Facebook wall. Business owners have always strived to connect with their prospective customers and build relationships. Now, we have a whole new arsenal of social tools to make those connections faster, and in many cases, stronger.
Social media gives you the opportunity to produce content that will get your audience interested - a stream of news and information that will build their trust, increase their confidence, and keep you fresh in their minds as an expert in your field.
My team and I have spent years in print, radio and TV, learning how to build credibility and engage an audience. We've been taught to craft stories that get people talking. And those are skills that are just as valuable for business owners as they are for journalists.
Social media doesn't have to be scary. You just need someone by your side who knows how to tell your story.
Be Fearless. Get Social.
P.O. Box 1524
Laguna Beach, California 92652